No matter how good your script is or how beautifully you shot the video it all comes down to editing. It is with this that the video becomes a masterpiece. This is where the marriage of video and audio happens and the final product will be ready for the viewers. Here is where you decide which shots to keep and which to discard. This is where it is decided if your video is viewer worthy or not. Editing is the final leg of the video-making process and is a very time-consuming one. A lot of technical knowledge is needed to execute this step properly.
Below are 10 things that would help you in this daunting long process.
1 Be Organised: it is easy to get overwhelmed with the amount of raw video footage, music files, images to be used and graphics to include. So, the first and foremost task is to sort all the things out and organise everything you need to start the editing process. Also, ensure that you have the brief of the video and the script handy. Keep referring to it and this will help you keep a check if the video is going in the right direction. Keep a backup of all the raw footage and all other important files because you might lose valuable content if there are issues with your system.
2. Pick the right software: Don’t be boggled by which one is the latest and which one others are using. Instead, pick one that you would be most comfortable with and the one that best fits your requirements. Take into account all the factors before you pick your software. Just keep in mind two things.
a. Ensure that your computer is fast and you have a good fast storage device that will help make your work easy.
b. Learn the keyboard shortcuts to the software as this will help speed up your editing process.
10 Most commonly used editing software’s:
i. Adobe Premiere Pro CC – good for windows
ii. Final Cut Pro X – good for Mac
iii. Avid Media Composer
iv. Davinci Resolve
v. Corel Video Studio
vi. Kine Master – good for android
viii. Pinnacle studio 22
x. Hitfilms express
3. Record sound separately: Usually, the sound gets picked up on the camera that you are shooting the video on. But you will always get better quality of the audio if you record it separately using a microphone and a sound recording system. There are 2 ways to do this – either you do it live if that is an option that is available or you record it separately at a later time and sync it to the video while editing. If the editing software you chose does not support the sync sound option then a better idea is to connect the microphone to your camera while shooting to pick up clear audio.
4. Colour Correction: The colours of all the clips should be consistent throughout the video and to achieve this, you must colour correct each shot you are using to perfection. Colour correction or grading also plays an important role in your storytelling process. For e.g., if there is a flashback scene, you can do a black and white treatment to it to convey your message.
5. Make things Interesting: Try and make the video visually appealing and interesting. Instead of using the same shot through the entire length of the video, play with camera angles if you shot the video using multiple cameras. Use closeup shots where you think points need to be emphasised. Switch to showing graphics or images where needed. This will also help you with any awkward shots that you wish to hide. But ensure that there are not too many cuts.
6. Music is important: Music is just as important as visuals. The right music in the right place can enhance certain key moments in the video making them impactful. Remember to pick music that is royalty-free to avoid copyright issues or you can choose to create your own music. (check out our blog about the importance of music in videos for more detailed information) give a link to the article
7. Add text and graphics where necessary: Everywhere you use text, make sure you pick a font that is clear and easy to understand. If there are places where there is the text for viewers to read, give time on that clip. Give credits for the videos. Mention everyone that needs to be mentioned, take your time to check and recheck. Also, take the time to check the spelling and grammar of everything you write. Use a spell and grammar check if needed. Use graphics and special effects only where necessary – don’t overdo them. Remember you have to keep it clean and neat.
8. Take a call: It’s easy to get carried away by the pressure of other stakeholders in keeping certain shots that you feel are not needed. Always remember that you have to convey the entire information in a set duration of time and certain shots get left behind despite them really being good. But if you feel that the message is getting conveyed despite that shot, then take a call to omit it.
9. Storytelling is the key: A good story always has a beginning, a middle and an end. An editor is a person that brings together random shots, audio bits, and music and combines all these to create a story that is worth viewing. So, refer to the script and ensure that these three elements of your story are conveyed.
10. Export Versions for web: After you are done with the editing process, make sure to export the video as small high-quality versions so that it would be easy to upload them on social media platforms like YouTube, Facebook, Instagram, Vimeo, etc. This will allow the option to promote the video on all available platforms.
Video editing will be a cakewalk if you follow the above 10 steps.
Additional note: Before exporting, show the video to all the stakeholders that are involved and take approval. This will ensure that everyone is on the same page when the final video is ready.