What are Animation videos?
When you use multiple still images one after the other to simulate a movement the result is an animation. This is a simple way to explain an animation video. Animation videos have been around since the early 1900’s they have evolved a lot and the usage of Animated videos has also increased over time. But it always was and will be the most creative way to communicate a piece to information with viewers.
Types of Animation Videos
1) Traditional hand-drawn animation or cel animation
It is the oldest way of creating an animated film. This was a tough task; it would require hours of work and precision to create a small portion of animated film. Disney classic The Lion King is an example of cel animation.
2) 2D Animation
2D animation videos are vector-based videos and are created with 2D moving images. They have become excessively popular for creating marketing videos. They are becoming increasingly popular for creating explainer videos.
3) Stop motion animation
An object is photographed then moved a little and photographed again until finally a series of photographs are combined together to create a stop motion animation video. It is the simplest the easiest method for beginners yet it is very time consuming to create.
4) Computer animation also known as CGI
Computer animation or in today’s time known as CGI (Computer generated imagery) is nothing but the creation of digitally moving images including 2D and 3D. This has become increasingly famous as CGI has become an integral part of the film making in both Hollywood and Indian cinema. Indian Cinema has created an amazing movie like Bahubali using CGI technique.
5) Motion Graphics
Motion graphics is essentially an animation of graphic design work. Animation of text, logos used to create explainer videos, Promotional videos, Product demo videos.
Key People of the Animation world
• Émile Cohl a French artist was the first to create an animated film using traditional animation methods. The film had stick figures moving about and morphing into different objects like a wine bottle turning into a flower.
• J. Stuart Blackton is known as Father of American Animation. This British filmmaker created the first ever animated film in America.
• Walt Disney made the first animated film in 1937 “Snow White and the seven dwarfs”. His career started with first creating Disney’s most famous character the Mickey Mouse
• Mary Blair was one of the primary illustrators of Walt Disney’s Cinderella, Alice in Wonderland, Peter Pan. She was one of the few female illustrators Disney had.
• Ram Mohan is known as the father of Indian Animation. He trained under Clair Weeks of the Walt Disney Studios. He directed his first film in 1967 called Chaos, an animated short film. In 1969 he won his first National award for an animated film on family planning called “Baap re Baap”
Why having animated videos is a good idea
Brands/companies usually have a story to tell about themselves to their clients or consumers. They create videos that are either B2B or B2C. The story they tell could be about the brand, company or a product. It’s not just about delivering a piece of content but also about how effectively you have delivered it and how it is received by your target. Animated videos are an efficient way to visually communicate your message.
Advantages of Animation Videos for a business
- – A creative way to communicate with a set target audience
- – Engages with the audience
- – Improves your search engine ranking
- – Cost effective
- – Can convey the most complex of information in the simplest way
- – Just about can communicate anything
- – Good recall value
- – Potential to go viral on Social Media
12 Principles of Animation
These 12 principles of animation have been given by the 2 bright minds of Walt Disney’s Studios Frank Thomas and Ollie Johnston
- – Squash and Stretch
- – Anticipation
- – Staging
- – Straight Ahead
- – Follow Through and Overlapping Action
- – Slow-In and Slow-Out
- – Arc
- – Secondary Action
- – Timing
- – Exaggeration
- – Solid Drawings
- – Appeal
Steps to creating a simple Animated video
- – Following these simple steps can help any newbie to create animated videos
- – Who is your target audience
- – What is the message to be communicated in the video
- – Write a script that will help you communicate that message
- – Do up a storyboard
- – Decide on the type of animation for your video
- – Animate your video using relevant tool
- – Add some good music
- – That’s all it takes to create a simple animated video. We do make it sound easy, don’t we?
Do’s and Don’ts of creating Animation videos
Creating animation videos for your company/ brand is a way to communicate with your audience. And when you are trying to put a message across through a video there are certain Do’s and Don’ts to follow.
- – Keep it simple
- – Use subtle animation effects
- – Keep it short
- – Animation is supposed to support your content
- – Review, Improve, Repeat
- – Long animations need not be created
- – There is no requirement to animate every object
- – Don’t complicate your storyboard
- – Try not to animate first and then position your object
How companies can use Animated Videos
- – Email marketing
- – Social Media posts
- – Website content
- – Television promos
- – B2B Marketing
- – Corporate presentations
Openface Media and Animation Videos
We have had the opportunity to create several types of animation videos for several brands across varied industries. Our process has been quite simple to ensure to create videos that communicate our client’s message in a way that is remembered well by their target audience. Below are a few videos that we are very proud to have created.