Animation Videos and all you need to know about them

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What are Animation videos? When you use multiple still images one after the other to simulate a movement the result is an animation. This is a simple way to explain an animation video.  Animation videos have been around since the early 1900’s they have evolved a lot and the usage of Animated videos has also increased over time. But it always was and will be the most creative way to… Read More »Animation Videos and all you need to know about them

Explainer Videos – How They Help Your Business?

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The explainer videos started to hold prominence towards marketing and informative purposes since the year 2007. The increasing popularity and easy shareability of these videos on social media websites like Facebook and Twitter only enhanced their popularity and scope further. The explainer videos are succinct enough to provide a clear and precise description of the company offerings and help towards increasing the customer retention rate. When compared to the branded… Read More »Explainer Videos – How They Help Your Business?

How Videos Can Improve Search Engine Ranking

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Getting on the first page of Googles’ search results is every website owners ambition. So, the big question is – what can get you on the first page of the results? The answer to that is ‘engaging content’. Well-designed content is a combination of relevant text, images, and Videos. Yes, Videos can improve your search rankings. Google and other search engines consider a webpage with video content to be of… Read More »How Videos Can Improve Search Engine Ranking
Types of corporate films

Types of Corporate videos and why you need them

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Every company has a story to tell about their brand and their product or service. In today’s age, one of the most popular ways to tell a story is through a video. Corporate videos are produced by an organization to communicate or promote a message either internally within the company or externally to a client or a customer. Up until a decade ago, corporate videos used to be very long… Read More »Types of Corporate videos and why you need them

Script Writing – Top 5 Rules for an Impactful Storytelling

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Writing a script for a short video is just as hard as writing for a full-length video if not more. Time is of essence. You have to convey an entire message of What-Why-How in the small duration while not losing the essence of your communication. These simple steps will help you to write a perfect script for your short video. 1)  Write the Video Brief Before starting with any video… Read More »Script Writing – Top 5 Rules for an Impactful Storytelling

4 tips to create awesome testimonial videos

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When we wish to buy a new product or try a new service, one of the first things we do these days is seek an online feedback. 84% of people trust online reviews as much as their friends. Customer testimonials are considered the most effective type of marketing content. Customer testimonial videos help build credibility and improve brand trust with potential customers. It gives an opportunity for them to see… Read More »4 tips to create awesome testimonial videos

Misuse of Rights

India repeatedly gets hauled over the coals for its behaviour towards women. According to the BBC News, every 15 minutes a rape is noted, every 5 minutes an incident of domestic violence is reported, every 69 minutes a bride is murdered for dowry and every year there are hundreds of thousands of female foeticide, leading to a shocking sex ratio. Women have to fight lifelong discrimination, prejudice and violence. But… Read More »Misuse of Rights

Gender Pay Gap in India

Gender Pay Gap in India refers to the difference in earnings between women and men in the paid employment and labor market. According to The Economic Times, in the year 2018, men were paid 19% more than that being paid to women. Men in India earn Rs.46.19 more than women.The average hourly salary for men in India in 2018, according to Business Today Economy, stood at Rs. 242.49, whereas for… Read More »Gender Pay Gap in India

Gender bias in Pursuing Streams

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We live in a society where career fields are dominated by men, but when it comes to arts, the story is quite different. Women make up upto 60-70 percent of those studying art at a university level. Why is it like that? Ever thought of that? Now if we look at the science streams the number of women in science and engineering is growing, yet men continue to outnumber women.… Read More »Gender bias in Pursuing Streams

Gender bias in Advertising

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Advertising has a lot of gender bias and discrimination. Take, for example, the stark contrast between the portrayal of men and women in advertisements selling perfumes, scents or deodorants. In ads for perfumes for men, the man is generally shown to be dominant and more appealing to girls due to the perfume. Meanwhile, for women, they are portrayed to look more appealing regardless of the perfume being in effect or… Read More »Gender bias in Advertising