Social Media is on the boost over the past decade. What first started as a text post, the pictures and now you have the booming social media videos. From Small videos to short web series, Social media is seeing all sorts of videos. Our brains process videos faster than they process text. There is an emotional connection that builds while watching videos. Businesses/ brands in today time have a great… Read More »How to use videos on social Media Platforms
Email Marketing is an engaging way to connect with your audience. Around 205 billion emails are sent out in a day worldwide. A multitude of messages are communicated through them out of which videos are considered one of the most effective ways of communicating with the target audience. Just by including the keyword ‘video’ in your email subject line, you can increase the open rate by about 6% Email marketing… Read More »How can videos help in email marketing?
Well if you have been following our blog, by now you would have realized how time and again we have emphasized on the fact that videos form an effective way of communication with today’s consumers better than text. It is just the icing on the cake that webpages with videos have been found to have a better ranking on search engines. If your company offers a product or a service,… Read More »What is the need for FAQ Videos?
What are Animation videos? When you use multiple still images one after the other to simulate a movement the result is an animation. This is a simple way to explain an animation video. Animation videos have been around since the early 1900’s they have evolved a lot and the usage of Animated videos has also increased over time. But it always was and will be the most creative way to… Read More »Animation Videos and all you need to know about them
The explainer videos started to hold prominence towards marketing and informative purposes since the year 2007. The increasing popularity and easy shareability of these videos on social media websites like Facebook and Twitter only enhanced their popularity and scope further. The explainer videos are succinct enough to provide a clear and precise description of the company offerings and help towards increasing the customer retention rate. When compared to the branded… Read More »Explainer Videos – How They Help Your Business?
Getting on the first page of Googles’ search results is every website owners ambition. So, the big question is – what can get you on the first page of the results? The answer to that is ‘engaging content’. Well-designed content is a combination of relevant text, images, and Videos. Yes, Videos can improve your search rankings. Google and other search engines consider a webpage with video content to be of… Read More »How Videos Can Improve Search Engine Ranking
Every company has a story to tell about their brand and their product or service. In today’s age, one of the most popular ways to tell a story is through a video. Corporate videos are produced by an organization to communicate or promote a message either internally within the company or externally to a client or a customer. Up until a decade ago, corporate videos used to be very long… Read More »Types of Corporate videos and why you need them
Video is increasingly becoming the most effective medium for marketing. Outsourcing may seem riskier but it could help in reducing the stress for your team by letting the professionals do their jobs. Focus on your core business: Outsourcing your video content production to agencies helps in creating professional videos in an hassle-free manner. It allows your team to concentrate on the core business rather than worry about supporting tasks.… Read More »Top 4 reasons to outsource your video requirement
Writing a script for a short video is just as hard as writing for a full-length video if not more. Time is of essence. You have to convey an entire message of What-Why-How in the small duration while not losing the essence of your communication. These simple steps will help you to write a perfect script for your short video. 1) Write the Video Brief Before starting with any video… Read More »Script Writing – Top 5 Rules for an Impactful Storytelling
When we wish to buy a new product or try a new service, one of the first things we do these days is seek an online feedback. 84% of people trust online reviews as much as their friends. Customer testimonials are considered the most effective type of marketing content. Customer testimonial videos help build credibility and improve brand trust with potential customers. It gives an opportunity for them to see… Read More »4 tips to create awesome testimonial videos
India repeatedly gets hauled over the coals for its behaviour towards women. According to the BBC News, every 15 minutes a rape is noted, every 5 minutes an incident of domestic violence is reported, every 69 minutes a bride is murdered for dowry and every year there are hundreds of thousands of female foeticide, leading to a shocking sex ratio. Women have to fight lifelong discrimination, prejudice and violence. But… Read More »Misuse of Rights