The grapple for gender equality in sports

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How many female sportsmen are recognised till date? And how many male sportsmen are recognised till date? …Found a huge difference? Have we ever thought as to why is it so?There are various gender based factors that influence a woman’s participation in sports. First! Social Stigma (perceived sexual orientation and gender identity of female sportsmen).Second! Lack of sponsors and financial aid due to deficit publicity and viewership).Third! Lack of access… Read More »The grapple for gender equality in sports

Gender bias in household chores

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“Hema, Rekha, Jaya aur Sushma…” where have we heard this before? Do you remember the “middle-class” Lalitaji who haggles with the vegetable vendor but spends more on Surf because “Surf ki kharidhari mein hi samajhdhaari hai”? Or, Take the case of Sakshi Tanwar of Ghar Ghar Ki Kahaani fame exhorting us to use Vim Bar! The list is endless…(what is common among them?) These are some examples of gender inequality… Read More »Gender bias in household chores

The Importance of Background score

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Music, or the lack of it, at the appropriate moment in any kind of film could help enormously to enhance the viewer’s experience to the optimal level. A film’s score reflects the themes and the tone of the film itself, apart from making you feel like you are part of the presentation. A good composer would do his best to keep up with the pace of the film and make… Read More »The Importance of Background score

Collective Conscience

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Artist Deepnath Surat, who is socially conscious has put together the stories of the volunteers who have worked to alleviate the pain and abandonment experienced by the orphan children, and published a beautiful book laden with her artful paintings titled “COLLECTIVE CONSCIENCE.” In this thought provoking book compiled by Deepanath, with the stories of people who have and have been volunteering their money, time and thoughts for the orphaned and… Read More »Collective Conscience

Top 4 reasons to outsource your video requirement

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Video is increasingly becoming the most effective medium for marketing. Outsourcing may seem riskier but it could help in reducing the stress for your team by letting the professionals do their jobs. Focus on your core business: Outsourcing your video content production to agencies helps in creating professional videos in an hassle-free manner. It allows your team to concentrate on the core business rather than worry about supporting tasks. Cost… Read More »Top 4 reasons to outsource your video requirement

Paradox of ‘Right of speech’

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“Freedom of thought and expression are impossible without the right to offend,” said the British Indian writer Salman Rushdie, who had himself faced a lot of opposition as he tried to exercise his right by writing a fictional work The Satanic Verses. The book which was published in the year 1988 irked the then Supreme Leader of Iran Ayatollah Ruhollah Khomeini, who issued a fatwa on Rushdie, which forced him… Read More »Paradox of ‘Right of speech’

Why testimonial videos are the way to go

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In the present age of digital marketing, video has become the most effective tool of reaching out to the people. While still sticking to the traditional approaches, video plays an important role in the marketing strategy. In this blog, we are going to explore why the testimonial videos are one of the most efficient and easiest ones to make. What makes testimonial videos valuable Personal touch: As a potential customer,… Read More »Why testimonial videos are the way to go

Be aware & be Brave

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CANCER – a terrifyingly frightening word that scares the wits out of us, which we comprehend but cannot fully solve. What separates this from other ghastly historical diseases like Black Plague or Small Pox is its slow nature. The cancer cells could be growing in your body for years and you might not have a clue. After you do find out, if it is late for a recovery, you have… Read More »Be aware & be Brave

How to pick the right video agency for your company

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Video is increasingly becoming an indispensable tool in the marketing world. By 2020, online videos will account for 82% of all consumer internet traffic. Picking the right video partner is as big a decision as picking a spouse because your video defines your brand identity. Hence it is crucial to pick a company that you’re confident will deliver a product consistent with your end goal. Value Your Time: As a… Read More »How to pick the right video agency for your company

Rationale behind Statue of Unity

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₹ 2,989,00,00,000 – I’ll just let that number sink into your mind. This is the amount of money spent for the construction and maintenance of ‘Statue of Unity,’ built to honour the memory of the ‘Ironman of India’ late Sardar Vallabhbhai Patel, a freedom fighter turned politician who played a key role in bringing hundreds of diverse princely states of British Raj into the Republic of India. The question most… Read More »Rationale behind Statue of Unity