Running and Beyond

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Running has never piqued my interest, and the occasion of 2018 Airtel Hyderabad Marathon was no different, even though our company, Open Face Media was associated with it by being their promotional film partner in the lead up to the marathon. For me, running is an excessively tiring physical activity that I have always stayed away from. But, as I started doing research so as to write this blog, I… Read More »Running and Beyond

Women in the Film Arena

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An ever-growing voice in the Indian film setup is that of Women Film makers’ who seek a gender neutral recognition that does not appreciate their efforts in a back-handed manner – “For a woman, it’s a great achievement,” as though any man could become a director or an editor. With the rise of right wing activism in the recent years that strives to propagate the patriarchal domination of past millenniums,… Read More »Women in the Film Arena

Me Too, Says India

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“Don’t single out the cinema industry. We have to understand it[sexual harassment] is prevalent in all fields,”[1] said actor Kamal Haasan regarding the #MeToo movement that has grabbed the attention of the media in the recent days. The sheer importance and coverage given to a common public issue like sexual abuse has stemmed from the celebrity centric ideology of the current press. For precisely the same reason, ordinary people haven’t… Read More »Me Too, Says India

Monsoon Nirvana

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Even while I was on my way to the event ‘Monsoon Nirvana,’ I couldn’t believe myself that I’m actually classical music concert. Although I have had the utmost respect for the art form from as far back as I could remember, I never really got exposed to it in a way so as to fully appreciate it. It was an opportunity given by fate to finally hear some classical music… Read More »Monsoon Nirvana

The Commentator

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Furnishing allusions, creating illusions As Tina opened the door of the haunted house, a bat flew out of the door. She paused, shivering, before taking a brave step inside. Evil laughter cackled through the walls of this house, covered with cob webs and dirt accumulated through centuries. Tina looked around to find the source, until she glanced at the roof. Dangling two feet above her, seemingly airborne, face pointing towards… Read More »The Commentator

Cinematography

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The story of a cinematographer begins from the evolution of pictures. The human mind has always strived to express itself through the medium of pictures. Long before the written word had evolved, the Neanderthal stored his stories in the form of pictorial messages on the walls of his caves. We have come a long way from the classic stick and circle figure of a man to creating actual animations of… Read More »Cinematography

Crafting Sound

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A sound editor’s job is to bring a sense of equilibrium between the various sounds and their volumes & frequencies for the best audio experience a viewer could hope for. He has to work closely with the sound designer, music director, editor, and director to find the right balance for a particular scene. He has the responsibility of making sure that the visuals on the screen have the corresponding sounds… Read More »Crafting Sound

Publicity design & Still photography

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Some might argue that the marketing of the film is almost as important as the film making itself, as without the former, there wouldn’t be many viewers, which in turn would defeat the purpose of a movie. The publicity department of the film production is responsible for generating interest in the public and drive them to the theatres. In this blog, we’re going to discuss two major aspects of the… Read More »Publicity design & Still photography

The Emergence of Web Series and Streaming Services

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The online streaming giant Netflix, once intended to sell the company to Blockbuster Video for $50 million in 2000[1], which the latter declined. I wouldn’t be surprised if some of you don’t know what Blockbuster Video is. It was a video rental service that was very successful before the emergence of Netflix. Fast forward to 2018, Blockbuster has been defunct for more than four years, whereas the revenue of Netflix… Read More »The Emergence of Web Series and Streaming Services

Art of cut

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A week before Asha’s sweet sixteen, she visited her tailor. In her arms, she held the taffeta pink cloth and the pearls she wanted to be sewn into it. With great excitement and patience, she explained her design for the dress. The tailor nodded, he promised to deliver the dress of her dreams. When the dress arrived, it was the stuff of nightmares. The finishing was poor, the dress was… Read More »Art of cut