“Hema, Rekha, Jaya aur Sushma…” where have we heard this before?
Do you remember the “middle-class” Lalitaji who haggles with the vegetable vendor but
spends more on Surf because “Surf ki kharidhari mein hi samajhdhaari hai”? Or,
Take the case of Sakshi Tanwar of Ghar Ghar Ki Kahaani fame exhorting us to use Vim Bar!
The list is endless…(what is common among them?)
These are some examples of gender inequality so subtly unleashed on us by the marketing and advertising juggernaut.
It’s the 21st century,
we talk about highly technologically advanced societies, yet, only women have to do the laundry?
we talk about shifting to a different planet, yet, women have to do all the cooking?
we call ourselves ‘highly civilised beings’, yet, women have to do all the household chores?
Why is it like that?
Is it because we all are brought up that way? Is it because a man thinks he ranks above basic hygiene for himself? Is it because he is already overburdened by his professional
career?(let us know your view)
Take the case of a working woman who comes back home after a long day at work only to see a huge pile of clothes begging to be put in place, toys strewn all over the house, the maid hasn’t turned up, she has to cook food for her family and on top of all this chaos she also has to take care of her professional career. (This is also the reason why many women are not hired for jobs or they don’t apply in the first place).
However, if the workload is shared between her and her husband wouldn’t that make things easier? Which of the two cases seems fair?
An article published in The Times Of India points out that, on an average, Indian men
perform household work for less than an hour a day. Women, on the other hand, do the same for almost six hours a day.
It is imperative to teach men that by performing household chores their stature is not
diminished. But, on the contrary, it may only be enhanced.
It’s time to change. It’s time to step up now and not be that guy.