Video Marketing has become a vital component of a successful marketing strategy. Animation videos have proven extremely popular medium of promotion for marketers. They have always been a great way to show the viewers something that is both attractive and easily understood. However, animation videos have become a common form of video to promote business. Hence it becomes essential to create a more impactful form of animation which can leave a lasting mark on the viewers’ minds. In this article, we will be discussing whiteboard videos and how they can be useful for marketers.
What are Whiteboard Animation videos?
Whiteboard animation video is where a story is told by drawing pictures on the whiteboard. This format of videos uses drawn images to tell a story using elements and make them come to life. A simple voice-over can be added to make the communication more effective. They are an efficient way to explain complicated things easily. Whiteboard videos can be used to explain absolutely anything by any business. Whether it is telling a story of a brand, or demonstrating a product, or just some informational video Whiteboard animation videos break complex concepts and explain them creatively using illustrations. This format of animation video has a high recall value and a high engagement rate.
Whiteboard animation videos are created using time-lapse or stop motion. This style of videos can be used for demos, educational videos, explainer videos, presentations, etc.
Advantages of Whiteboard videos
- Easy to understand
- Not expensive to create
Whiteboard videos would be a great addition to your marketing plan. They are simple yet can convey complicated messages, and language is no barrier in this form of videos.
Whiteboard videos can be used for:
Whiteboard videos have a high attention span and can help users capture more information than any other format. This format of videos can be anywhere from 30 seconds to 1 minute in duration. They are a great way to spice up your video content. According to research done by Dr. Richard Wiseman, whiteboard videos have 15% more recall value than an ordinary video.
Whiteboard videos are very cost-effective, which makes it affordable for small and large enterprises to grow their businesses.
How we create Whiteboard Videos
Problem: We first identify and outline the issue and the need to create a video
Solution: We arrive at a solution that best answers the problem
What Next: We define a call to action of the video and how we want the user to interact with the brand.
Create a storyboard: Following the above points we come up with a suitable storyboard
We then create the video and give it a voice-over which would enhance the communication
So, what are you waiting for? Get in touch with us to help create a whiteboard video for your brand that will help give your business a boost you are looking for.